Technical leadership of a startup specializing in audio AI and automated media content creation for media companies and brands.
The Challenge
ETX Majelan needed to produce hundreds of media assets per month for clients while reducing production costs. The existing system was monolithic, with insufficient uptime and manual processes everywhere.
The Solution
Built an AI pipeline that automatically generates content, migrated to a microservices architecture for improved reliability, and structured a team of 8 engineers with modern development practices.
Results
500+
assets/month
60%
cost reduction
99.90%
uptime
8
engineers
Tech Stack
TypeScriptReactNode.jsPythonAI/MLDocker